Craftsmanship

Traditional craftsmanship meets modern manufacturing, with precision and quality at every step.

Craft & manufacturing

An integrated process across design, CAD, casting, setting and finishing — timeless jewellery, made to scale.

A designer sketching jewellery at her desk in the Kolhapur facility
Design · Concept01/ 05
  1. From concept to final inspection

    Traditional craftsmanship meets modern manufacturing

    From design and material selection to production, finishing and final inspection, every piece follows a structured process focused on precision and quality — the entire production lifecycle, under one roof.

    01Product design & development

    Design& development

    Concept creation, trend research, collection development and customer-specific product engineering.

  2. 02CAD / CAM & rapid prototyping

    CAD / CAM& prototyping

    Digital jewellery design, 3D model development and wax model generation, turning concepts into precise, technically refined structures.

  3. 03Casting, making & assembly

    Manufacturing

    Casting, CNC operations, handmade jewellery production, and assembly and fabrication by skilled karigars.

  4. 04Diamond, Polki & Kundan setting

    Stone setting

    Diamond, Polki and Kundan setting, and the setting of precious and semi-precious stones — including plate-prong, pavé and pressure settings.

  5. 05Finishing & quality assurance

    Finishing& quality

    Polishing, surface finishing, quality inspection and final product validation, so every piece meets the standard our partners expect.

Design philosophy

Where consumer insight meets design innovation

Our design philosophy combines consumer insights, market trends and creative expertise to develop jewellery that balances aesthetics, craftsmanship, wearability and commercial relevance.

  1. 01

    Market research & trend analysis

    Understanding evolving consumer preferences, fashion trends and regional influences.

  2. 02

    Concept development

    Translating insights into distinctive design concepts, sketches and creative directions.

  3. 03

    CAD & product development

    Transforming concepts into precise 3D designs and technically refined jewellery structures.

  4. 04

    Prototyping & refinement

    Developing samples, evaluating proportions and functionality, and refining designs for production.

Techniques

Our expertise spans Chakri, Polki, Kundan, Jadau, Meenakari, Victorian, temple, antique and diamond jewellery.